Whiteflash-Diamond Playground

From JCK Online - Total e-commerce sales in 2006 grew 25 percent year-over-year, according to a survey released Monday at the Shop.org Summit in Las Vegas. The report also shows that the stakes are being raised for retailers to provide a consistently positive, more sophisticated experience as consumers are becoming more discriminating about their interactions online.  According to the 150 retailers surveyed for the second part of “The State of Retailing Online 2007,” the 10th annual Shop.org study conducted by Forrester Research, Inc., top priorities include fixing Web site design and performance issues, improving the efficiency of online marketing, and enhancing cross-channel integration. “Today’s online shopper is extremely Web-savvy and expects more than ever, forcing retailers to raise the stakes,” said Scott Silverman, executive director of Shop.org. “Companies are investing in new features that will keep customers coming back, and homepages everywhere are getting a major facelift.”  (full story)