Whiteflash-Diamond Playground

‘Falling in Love at a Coffee Shop,’ by Landon Pigg

Perhaps you’ve had that feeling of unknowingly falling for someone. If you have, then this DeBeers “Diamonds Are Forever” commercial really hits home. A young man and woman driving along a city street have nothing to say, because Landon Pigg’s music says it for them: “I think quite possibly, maybe I’m falling for you/Yes there’s a chance that I’ve fallen quite hard over you.” While some watchers are consumed by the lyrics of the “Coffee Shop,’ Pigg seems to have a different opinion. He told Spinner, “It’s great getting to hear a song against such beautiful cinematography. Even if your TV was on mute, you would still be satisfied.”

‘Falling in Love at a Coffee Shop’ has brought Pigg digital success, selling more than 13,000 downloads in its first week available on iTunes — largely due to its exposure in the ad. Pigg’s music has also been featured in television shows including ABC’s hit medical drama ‘Grey’s Anatomy.’

Being born and raised in Nashville, the 24-year-old singer-songwriter relies heavily on life experiences for the content of his music, and he attributes his talents to his parents — his father introduced informal music lessons into Pigg’s life during his teens, and his mother nourished his poetic side. Starting out performing in local coffee shops, Pigg no longer heads to the caffeine-driven establishments to spread his music, saying it’s too emotional to have an espresso machine running at the climax of his songs.